Sustainability, Competitive Advantages and Performance in the Hotel Industry: A Synergistic Relationship

The relationship between sustainability, competitive advantages, and performance is a topic with no conclusive results in the tourism industry. To contribute to debate, purpose of this study i) analyze influence sustainability on cost differentiation advantages ii) examine possible synergistic performance. Perceptual as well hotel-specific objective measurements are used, such occupancy rate, average daily rate (ADR), revenues per available room (RevPAR), all relationships. Structural equation models based Partial Least Squares (PLS-SEM) applied test hypotheses. Data collected from 3-, 4- 5-star hotels Spain. show that positively significantly influences perceptual performance, ADR, RevPAR. In addition, those these three variables whose values above median obtain significant Consequently, there evidence sustainability-performance hotel Therefore, offers academic strong relationships exist This research work analyses pillars (economic, environmental, social sustainability), practices best explain each indicated so managers can optimize their sustainable management.